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Today I will talk about a controversial topic, that mainly is what the title is revealing, is mostly what is better "in-house" or "third parties/outsource", before to disclose the issue itself, I would say that in my personal and professional opinion a balance is the key. To be able to achieve the best results.  To clarify, what I'm referring mainly due to my experience is to creative works, communication, design, marketing, and related fields, actually even more. I think that's implicit, but just to be clear. And to be honest about the below comments I have to say that that kind of behaviors or thinking way, in my experience I don´t want to generalize, usually comes from people over X range of age. I never heard that from the young generation, due to the current global economic situation, mainly from the previous years, and for the upcoming ones is going to still a challenge. The young generation understood the demands of the global requirements correctly. Before to start I would like to do a short aside. After more than 10 years of professional experience (I guess that I still a noob for some people, well, I sleep tightly at night). Working in different countries, and I have been working with several cultures, understandings, and thinking ways in along 4 continents, my below comments and opinions belong to my personal and professional experiences. I know, and I have experienced that in many cases external support from a qualified professional in a related field is more than needed and helpful. Better to avoid the saying "Jack of all trades, master of none", even having an "in-house" qualified team sometimes comes situations where is needed to hire an external professional. As is evident because they can have a more focused view, experience, and understanding of the issue itself. Particularly talking I will say that I worked like freelancer doing that kind of job and support, so is not something new to me, and I understand perfectly that point. What I cannot understand, and I will never do. Is when I discuss with a supposed "in-house" professional. And the answer to every single question, problem, topic, project, or whatever is to hire a "third party/outsource", that is the way that they have been working during X years of experience. That´s the best way to proceed in their opinion as the third parties are professionals (something that nobody is going to put in doubt) what I will put in doubt is "are you really a f**** professional?", the only thing that you know to do is to hire a "third parties," but you never did anything by yourself.  It is an issue that I found out during my last professional years. This is coming from both sides, freelancer and in-house. The funny thing is that usually, this is coming from people that typically have high positions in companies or people that have a considerable resume (only the look, not in a real professional experience). My point on this issue is that the dinosaurs disappeared a long time ago, and its time to have the chance to the young generation. Maybe their resumes are less impressive, they have had fewer opportunities, but their experience is real. That kind of people is always willing to challenge themselves to get high achievements.  Honestly is time to let them lead. The struggle about the "in-house" and "third parties" needs new leadership to do a better mix of both parts. It signifies the time to end with the unmeasurable money wasted without a real need, and with the endless problems from a customer that they don't know what they want. It´s time to find the proper mix, the professional one. It´s time to end with paid dinners, meaningless alcohol, and other unnamed things to do business; it´s time to be professional. Whatever you want to call it, its time to go further. It´s time to forget the dinosaurs and to go ahead.
That's my thoughts if you do not agree, so sorry, I will sleep tightly tonight. by Raul Bou It´s a fact that the Industry 4.0, the concept of the smart factory, is already here, and I´m not talking only about the north-central European countries, like for example Germany where the concept was developed. Other countries have been striving themselves to be in the top of nations ready for the Industry 4.0, to implement it in their respective Industries, like Singapore, US, Japan, other European and Asian countries, etc..  Image from Wikipedia But that´s not the main point of this entry. I realized during these last months, being involved directly or by other resources, that´s is becoming an important point on how to communicate, and is becoming one of the most influential points to use in advertising, exhibitions, and naturally in almost any communication tool. It´s becoming a call-to-action for a lot of industry related companies. Imagine yourself trying to show yourself like the best developer and innovator during the 1st Industrial revolution, and how to sell that concept that merely changed it everything forever. Nowadays we have internet and a lot of related tools that help the communication on this century, computers, smartphones, Apps, Social media, and tons of more concepts and tools that the communicators we need to be aware for any possible action. The grow for the upcoming years for that tools due to the IoT (Internet of Things, a must for the Industry 4.0) is overwhelming.  Image from History Channel For the communicators, the challenge comes to how to show yourself like "trust" innovator for the smart manufacturing. It´s something that is not tangible to explain with an image or a simple concept, I mean is not physic, the 1st was the steam revolution, 2nd mass production, 3rd automation, but now is interconnectivity, accessibility, CC (Cognitive Computing, AI). It means that now to generate a decent buzz or impact is needed to push yourself more, and that is the real challenge, the interesting point.
I had seen already several companies doing advertising about the Industry 4.0 easily, showing futuristic robots, androids, or any SciFi characters, just trying to show a modern image when the automation and robotics (in the last step) implementation was the 3rd revolution. I know that´s is the simple way to show it, but my main thought is if it´s the correct one. I´m sure that we will see in a close future so exciting communication actions regarding this topic, where the communicators will strive themselves to show it in impressive ways. And the most exciting point is that is an almost an unexplored field of the communication, I´m going to need to push myself, and I´m sure that it will come thrilling campaigns and actions. |